#2 Microsoft

Brand value: $56.7 billion

1-year change: 4 percent

Facing stiff competition from Google and Apple, Microsoft is yet to make an impact in the mobile industry. This has done nothing to increase the company’s brand value and so it has been flat over the last three years. But fortunately for Microsoft, it is still doing well in the PC segment and is one of the most profitable brands in the world with operating margins of 34 percent in the last financial year. The software giant’s $2.6 billion ad campaign is one of the biggest in the tech world.

#1 Apple

Brand value: $104.3 billion

1-year change: 20 percent

With a brand value of nearly twice as much as any other company on the planet, Apple is undoubtedly the most valuable brand in the world. Even though the company’s latest products are not as revolutionary as they were a few years back, it still sold 33.8 million iPhones in its latest quarter. In addition to that the company sold 14.1 million iPads and 4.6 million Macs, and roughly 30 billion songs have been sold on iTunes since its launch in 2003.

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