10 Most Powerful Global Brands of 2012

7. McDonald’s

McDonald’s has a brand value of $40,062 million. The leading foodservice retailer has over 33,500 restaurants in 119 countries. The report states that McDonald’s stands out because of its exceptional brand management, significant global presence, leadership in sustainable practices and admirable approach to consumer engagement. . These restaurants serve a menu at various price points providing value in 119 countries globally. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and developmental licensees and foreign affiliated markets under license agreements.

8. Intel

Intel has a brand value of $39,385 million. The report states that the rise of smartphones, and the shift from “the era of computers to the era of computing,” has made it hard for the brand to stretch from the processors for PCs and servers for which it is known, into a broader set of technology offerings. The Company's platforms are used in a range of applications, such as personal computers (PCs) (including Ultrabook systems), data centers, tablets, smartphones, automobiles, automated factory systems and medical devices.