10 Most Intense Business Wars Ever
Avis Attacked Hertz with the Famous "We Try Harder" Slogan in the 1960s
The first national car rental company Hertz had a serious competition from Avis and none of the sides hesitated to fight head-on. The catchphrase "More people by far... use Hertz Rent-A-Car" debuted in the 1956. Avis followed with its "We Try Harder campaign of the 1960's, which provoked a strong response from Hertz: "For years Avis has been telling you Hertz is No. 1. Now we're going to tell you why." In spite of new competition budding up over the years, the two remain the industry leaders, and the No. 1 vs. No. 2 dialogue persists to this day.
