10 Most Expensive Google Acquisitions
#4. ITA Software
Acquisition Cost: $700 Million
Year 2011
ITA Travel Service, an airline fare tracker helped Google to be introduced in the online travel market. The nearly $700 million purchase of ITA, which compiles of flight information for airlines and travel agencies, has raised some eyebrows of bitter rivals like Microsoft Bing and Kayak even after Google clearing the regulatory rules. But whatever the case, this takeover has taken Google to the top in travel market and that gave the number 4 spot in our top 10 Google acquisitions.
