10 Ideas that Earned $100 Million

#8 Boston Beer Company

Master Brain: Jim Koch

It is better to say, Jim Koch had beer in his blood. His father was a fifth-generation brewer, but Jim left the family business when he found that some of the big names in the brewer business is taking over the market.

Later, he observed that people are starving for something different and he went in search of his roots. He left his job as management consultant, returning to the family business. What he first looked for was the recipe that his great-great grandfather had in his treasure and then he started brewing beer in his kitchen.

Once he perfected his sample brew, he went door to door to Boston bars trying to sell Samuel Adams Boston Beer Larger. Today, Boston Beer Company is the largest craft beer brewer, with over 30 different beer styles.

The highlight of his product is that it still uses all-natural incredients, which Koch himself travels around the world to hand-select, and it employs traditional brewing methods. The company had $513 million in net revenue in the year 2011.