10 Companies with Terrible Reputations

Best Buy

The electronics retailer shattered the key rule of customer relations as it failed to keep a promise to its customers and told them when it was too late. Best Buy ran out of some particular items that people had ordered for Christmas, but did not inform the customers until two days before the holiday. An article in a Forbes argued that Best Buy will slowly go out of business, and the author pointed out that the retailer’s explanation made it appear that some force from outside the company resulted the problem but this was not the case. According to the press release, “Due to overwhelming demand of hot product offerings on BestBuy.com during the November and December time period, we have encountered a situation that has affected redemption of some of our customers’ online orders.” It is still a  question to be answered that did Best Buy encounter the problem, or did the problem encounter Best Buy? In a recent Retail Satisfaction list for the holidays by ForeSee research,  Best Buy rival Amazon.com was at the top and  Best Buy was not even in the top 20.