10 Biggest Luxury Brands Dominating the World
2. Hermes
Brand Value: $19.2 billion
Chief Executive Patrick Thomas delivered his Q1 2012 results, which included a 22 percent increase in sales to 777 million Euros. The management at Hermes is good at keeping secrets in the family. Axel Dumas will become joint-CEO of Hermes International alongside Thomas inn June 2013. Axel is currently the COO and a member of the sixth generation of the Hermes family. Considering itself as a guardian of creativity and craftsmanship, the company is financially disciplined. The chain has only 328 stores worldwide.The company's annual report is rather quirky. It described last year's performance thus: "Hermes passed 2011 with the lightness of the horse that plays the obstacle."
1. Louis Vuitton
Brand Value: $25.9 Billion
Louis Vuitton's policy is to only associate itself with classic, iconic celebrities. Many world famous names have been associated with this brand. The list includes Mikhail Baryshnikov with Annie Leibovitz; Pele with Diego Maradona and Zinedine Zidane; and Ali Hewson with Bono. Going by the CEO of this company, Yves Carcelle, it’s a luxurious brand which is related to travel. LVMH, the parent company, did 8.7 billion Euros in leather goods sales in 2011, up 7.5 billion Euros from the year before. It has an operating margin of 35 percent, which has gotten bigger in recent years after a 1998 plan to expand its roster of leather suppliers, which no doubt had the effect of maintaining price competition among its vendors. LV has a chain of 1,200 stores. , However, the real growth in this brand comes from Asia, Japan and South America.
