9# Cranium’s Founders on Focus

Richard Tait and Whit Alexander, makers of the famous party board game Cranium, were very successful in making their game more interesting and addictive and eventually the game gained its popularity. Unlike other party games, Cranium includes a wide variety of activities and is billed as "The Game for Your Whole Brain.

To make their brand more popular they went on to create CHIFF, an acronym, which stands for Clever, High-quality, Innovative, Friendly, and Fun which conveys everything they stood for.

“We’re so focused on our company’s success we could pee through a straw,” said Tait.

#8 Frank Perdue on Why Advertising Isn’t a Cure-all

Frank Perdue, of Perdue Farms, is famous for his catchy and entertaining ads. His famous slogan on his product, “It takes a tough man to make tender chicken,” gained too much attention in the market. But despite such great and clever campaigns he went on to say that no company can survive on marketing alone and for every business to thrive in market must totally commit itself to quality.

“Too many people take a mediocre product and fail. Eighty percent of all newly advertised products fail,” he said. “The manufacturer decides the consumer is a fool. That’s why it fails. They think advertising is a cure-all.”

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