10 Latest Facts About Apple Revealed By Tim Cook


#9 On new iOS

“I think I will wait and let you see it,” Cook said. When asked if it’s a big update to iOS, Cook said, “I think I will let you be the judge. Jony Ive has been a key to this”, Cook said. He also notes that there needs to be a blend of hardware, software and services. “Having Ive do software and hardware rather than just hardware is part of this, even if Apple always married those.”

#8 On His Leadership Style

When asked how he is different from Jobs on being a leader, Cook said he is different in a ton of ways, “but the most important things are the same.”

#7 On Upcoming Products

“We release products when they are ready. We believe very much in the element of surprise. We think customers love surprises. I have no plan on changing that.” When asked about maps. Mapping is a complex thing, Cook said. “We have an enormous investment going on maps,” he said, noting many improvements in the last several months. “We think location is very important.”

Is Apple Maps fixed to your satisfaction? “We messed it up,” Cook said. “It’s greatly improved, but not there yet. We have more to do.”

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