10 Famous Brands That May Disappear Soon


2. Avon

The management team of the company has been seeing a lot of ups and downs in the last few years. Andrea Jung, the CEO of Avon lost his job after a disastrous performance and nearly wrecking the company. The CFO, Charles Cramb also met the same fate as Andrea. The Chinese market of Avon is facing scrutiny over compliance standards and the company’s short sightedness and inability to meet the competition in the cosmetics market is increasing the trouble for Avon.  The current market share of Avon has dropped below $16 and customers  have lost confidence on the brand.

3. American Airlines

The airlines has been enjoying some benefits like relieved labor cost, debt service and lease obligations after it filed for Chapter 11 bankruptcy in November 2011. However, its plan to emerge as an up-and-running airline may not come true since the U.S. Airways is planning to buy the airline’s assets. The bondholders of American Airlines and analysts are supporting the initiative on U.S Airways part to merge the two airlines. It could be a win-win situation for both the airlines as a merger may save AMR, the parent of American Airlines, from sinking. Besides, the U.S Airways can reap potential benefits from this deal after witnessing a tough period that followed the merger of Northwest and Delta.

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