10 Drastic Mistakes Of Apple's CEO Tim Cook


#5 Not making the iPhone 5 have a bigger screen

iPhone 5, when released was a sure hit, its stunning sales number of 2 million units in a day says it all. But lately the device has attracted many criticism too, like the scratches, purple haze problem with camera, leaking backlight on top bar of the phone and lastly for its size, which is just 4 inch, bit too less for a Smartphone in today’s standards. There's a reason every other phone maker has a bigger screen than the iPhone. Consumers like them.

#4 Losing control of the narrative on Apple

When Apple's stock went into a tailspin, the narrative on the company very quickly shifted. Cook seemingly did nothing to stop the press from pounding out story after story about Apple's doom. When Apple finally spoke, it was just before Samsung's S4 launch, and it looked weak.

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