#9 iCloud doesn't work as it should

Apple’s iCloud project was completed under Cook’s management. iCloud is wonderful for backing up your iPhone files and contacts. But many users are facing a lot of problems using iCloud and developers are ignoring it. Cook needs to fix it since Internet software and services are one of the weaknesses that are presently affecting Apple’s image.

#8 Apple's ads have gone stale

Apple had the best ads of any tech company. ‘The Think Different’ themed Ads, in Jobs regime, challenged the cliché’s in technology. It explained its products in a simple, clear, and funny way. In the last year or so, the ads have turned a bit stale. They're too focused on products and not enough on people. When Apple tried doing people ads with a new Genius bar theme, they flopped. The ‘alive’ and ‘together’ add on iPad 4 and iPad mini is just that.

Also Read: 15 Iconic People Who Changed Internet and 10 Most Magical Moments In Apple's Journey