10 Biggest Luxury Brands Dominating the World

8. Hennessy
Brand Value: $4.6 billion
The Hennessy story is all about the obstacles to competition that can be put up after you've established a dominant market position, assuming you did that more than a century ago. Hennessy has been the top cognac brand since 1890 and now has a 41.1 percent share of the market. LVMH's cognac unit, part of its Diageo drinks division, booked 1.7 million Euros in revenues last year. Its brand value may be declining because its market share is also: Two years prior, Hennessy had a more than 50 percent share by bottles sold. Hennessy owns 177 hectares of the cognac growing region, and actually reduced that acreage in 1999 by 60 hectares in a scheme to pay farmers to grow other types of wine grapes, its annual report says.

7. Cartier
Brand Value: $4.8 billion
There are two distinctive jewelry boxes in the world, iffany's robin’s egg blue one, and Cartier's red ones with gold trim. Cartier is the only general jeweler to make Millward Bown's list. The company is owned by the Richemont group, which also owns Van Cleef & Arpels, among others. Its jewelry brands saw revenue of 4.5 billion Euros last year, up from 3.5 billion Euros the year before.