Processing .....please wait.. 
The article has been forwarded.... 
Yahoo's redesigned home page hopes to push stock
By siliconindia
|
Wednesday, 17 September 2008, 00:12 IST |
3 Comments
Bangalore: Yahoo is in the process of redesigning many of its sections including home page, as part of making the web site top among similar sites such as Google, MySpace and Facebook. The turn is to accommodate more materials from rival services, there by regain the momentum that it lost once.
Yahoo's market value has been declining during the past two years that triggered an unsolicited takeover bid of $47.5 billion from Microsoft this year. As Microsoft withdrew its offer, the internet company has been struggling to increase its stock price, which recently fell to the lowest level in nearly five years. Its share now climbed 85 cents to close at $18.55 - well below Microsofts last offer of $33.
Moreover, Yahoo strives to make the site an indispensible vehicle for web surfers and advertisers, for which the company has been spotlighting more content from other web sites and extending its advertising network so it can run ads on more Internet properties.
Yahoo began to redesign its site in 2006. "The changes will enable Yahoo users to plant more mini-applications known as 'widgets' on personalized versions of the home page," said Ash Patel, Executive Vice President of the company's audience product division.
For cultivating more applications for the new home page, Yahoo is hosting a conference for outside developers. Redesign will begin gradually in the next few months.
"Yahoo also plans to open up its music section to rival services like Apples iTunes and Amazon.com during the next few weeks," said Scott Moore, who runs Yahoo's media operations. He also mentioned that Yahoo's news section will start to feature more content from newspapers around the nation.
Yahoo thinks it can boost its annual revenue by $800 million by relying on Google's technology to sell some of the ads on its web-site, however the partnership has raised concerns about diminished competition because the two companies combined control more than 80 percent of the U.S. search advertising market.
