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Xerox India launches 'Next' to nurture channel partnerships
By siliconindia
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Thursday, 10 April 2008, 18:07 IST
New Delhi: Xerox India has launched NEXT (New Enhanced Xerox Team) channel program that offers enhanced value proposition for the entire spectrum of Xerox's channel and alliance partners. The program provides a platform for Xerox to combine its entire range of products, solutions, consumables, after sales services as one single unified business to engage, empower and reward the channel community.
The NEXT will focus on educating the channel partners on Xerox?s business value proposition and will give a road map for progressive growth of the channel partners from Registered to the Platinum Category. The program will encompass tier-one national and international system integrators, SMB partners, VARs, large format retail partners, sub-distribution partners and transactional resellers.
Princy Bhatnagar, Director Office Business, Xerox India, said, "The NEXT program is Xerox India's initiative to kick start 2008 with an objective to nurture channel partnerships. The program has been designed to offer comprehensive training support, technical know-how to equip the channel partners and make our partnership a profitable one."
"Based on each of the category for which a partner registers in the program, it automatically empowers them with training and development skills, in synergy with the end customers that the respective partner engages with," Bhatnagar added.
NEXT will providing the channel partners with sales and technical training, marketing and sales support that will enable the partners and Xerox Managers to jointly engage with the end customers. It also provides them with account protection by mapping of account, access to sales leads, differential access of training and marketing resources in Xerox Partner Portal, Key Demand Generation tool, Marketing Support and Tools to enhance their visibility in the market enabling them to differentiate their market offering.
