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Virgin Mobile drops STD and local rates on prepaid to 50 Ps/minute
By siliconindia
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Thursday, 16 October 2008, 00:23 IST
Bangalore: Virgin Mobile, India's first nation-wide youth focused mobile service, has announced its 'New 50 paise STD Local' tariff for the prepaid segment. The first of its kind, this offer will allow Virgin Mobile youth customers to make STD and Local calls at 50paise/min without any extra charges (commitments) or a pack. Customers can now call any number (mobile or landline) across networks, across India at only 50 paise per minute after the initial three minutes of the day.
M. A. Madhusudan, CEO, Virgin Mobile India said, "Youth are high users of mobile services. This offer will meet their behavioral needs by providing a value proposition on long distance calling. 'New 50 paise STD Local' tariff enjoys special significance given the fact that urban youth have a strong need for STD which comprises around 25 percent of their outgoing usage (in minutes) but importantly their spends on STD are as high as 50 percent. Our pocket friendly STD call rate will now help our youth customers make longer and more regular calls to their friends and family across the country."
As per Virgin Mobile estimates, commitment to STD packs is not a regular affair for the youth. It is rather need based and hits their pocket. 'New 50 paise STD local' is aimed at targeting this latent need of the youth by giving them the benefit of lower STD base rates apart from benefits for local calling at no extra cost.
All new customers can avail the 'New 50 paise STD local' with a new Virgin Mobile connection on purchase of a starter kit priced at 
99. Existing Virgin Mobile subscribers, who wish to migrate to this plan, can also do so.
99. Existing Virgin Mobile subscribers, who wish to migrate to this plan, can also do so.
