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Trend Micro launches new Worry-Free Security solutions in India
By siliconindia
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Saturday, 14 June 2008, 01:23 IST
Bangalore: Trend Micro Incorporated, a global player in Internet content security has announced the enhancement of its flagship Worry-Free Security Solutions in India. Small businesses and eCommerce site owners require smarter, better-performing technology in order to conquer a more sophisticated Web threat landscape that has mutated beyond conventional viruses and spam. According to research conducted by AMI Partners for Trend Micro, over 85 percent of Small Businesses in APAC have less than 20 PCs, and the most important IT issue for Small Business is improving their Internet and Networking bandwidth/connection speed. The Worry-Free Business Security 5.0 range is designed to perfectly fit the needs of these small business owners. Included in the line up is Trend Micros first eCommerce security solution, Worry-Free SecureSite, which also builds upon Trend Micros commitment to create safer, smarter, simpler solutions specifically small businesses that want to protect their assets, their customer information and, most importantly, their reputation.
Last year, roughly 46 percent of all small business firms experienced security breaches with 'Electronic Attacks' being the most widespread threat. Through integrated protection against spyware, viruses, spam, phishing and inappropriate Web content, and now the inclusion of Web Threat Protection, online transaction protection and location awareness these augmented solutions have features that not only address changing Web and email threats, but differentiates in the way people work compared to four years ago.
Furthermore, approximately 40 percent of Small Business firms have a mobile workforce and with a more mobile workforce, customers of Worry-Free Business Security 5.0 will benefit from the location-awareness' feature that automatically changes Worry-Free security settings on laptops depending if employees are inside or outside the office. Company data is protected even when employees are using an outside wireless connection. With email as a primary form of communication within companies, the issue of spam congesting networks is an annoyance for most. The new Worry-Free line provides multi-layer spam protection by blocking spam in-the-cloud before it reaches corporate networks.
Commenting on the potential for their Worry Free Solutions, Niraj Kaushik, country manager of Trend Micro India and SAARC, said, "The IT market for Small Business and in particular the IT security market is still in high growth mode. We, at Trend Micro, with our strategic approach to security and our leadership in web threat protection are perfectly placed to lead this growing market over the next 5 years. We forecast the 5 year CAGR for IT spending in Small Business at 12 percent, and a 20 percent growth for IT security".
