Telecom Express and IMImobile unveil IMEXmobile
By siliconindia   |   Friday, 19 June 2009, 00:10 IST   |    1 Comments
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Telecom Express and IMImobile unveil IMEXmobile
Bangalore: Telecom Express and IMImobile have launched IMEXmobile, a joint venture company to provide major UK media groups with an end to end solution. Implementation of interactive mobile services will help to grow revenues across this sector. "IMEXmobile was created from the ground to meet the demands and address the opportunities of our media partners. The established response mechanism will always have a place in consumer interaction, but mobile offers huge opportunities, if it's imaginatively and efficiently exploited," said Damon Russell, CEO of Telecom Express. Telecom Express is UK's largest interactive service provider and have 20 years of experience in delivering interactive services to media companies, while IMImobile is a global provider of converged mobile and online technology platforms. Telecom Express clients include News International, the BBC and Telegraph Media Group. On the other hand, IMImobile provides mobile technology platforms and services to network operators and companies like Vodafone, Airtel, Virgin Mobile, Yahoo and Reuters. Their clients are located in 40 countries across the world. So far, media houses were forced to with many small and disparate suppliers. IMEXmobile solves that problem providing a complete service, which incorporates the expertise, relationships and technology necessary for successful campaign and product development, implementation and account management. IMEXmobile reduces the cost of service management and increases the mobile revenues. "IMEXmobile provides a great opportunity for media owners in the UK, to harness the benefits of our globally proven DaVinci service delivery platform. Businesses which effectively embrace mobile, are able to create truly personal relationships with the end user and benefit from the associated revenue," said Vishwanath Alluri, CEO of IMImobile. Earlier IMImobile had acquired Music2You from Nokia Siemens Networks and dx3.

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