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TCS focuses in SME segment to tap its potential
By siliconindia
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Wednesday, 17 September 2008, 00:58 IST
Bangalore: India's largest IT company, TCS, is now turning towards Indian small and medium enterprise (SME) segment to exploit the potential of the sector and will focus at key verticals within the SME space such as retail, manufacturing, healthcare, education and professional services.
When speaking to The Economic Times,V Ramaswamy, global head of small and medium business, TCS, said, "The SME focus is of very recent origin and started about five to six months ago. Besides manufacturing, we believe that retail and healthcare are the other segments which hold enormous potential. We can say that we are looking at traction of increased number of SME businesses."
He also mentioned that there were three segments within the SME space that TCS would target for business. "While one is the micro enterprise category (employing 10 or less persons), the other one is small enterprises, with 10-100 persons, and the medium category. TCS derives bulk of its revenues from Global-2000 corporates," he added.
"One of the strategies adopted by the company was to aggressively target 'SME' clusters in the country and that it had partnered with CODISSIA (Coimbatore District Small Scale Industries Association) under which TCS would be providing a 'pay as you use' model to these SMEs," he noted.
According to him, most of the SMEs would rather prefer to invest in plant and machinery but they are keen to adopt technology to ensure better efficiencies. A 'pay as you use' model would help to ensure that technology is not a capex (capital expenditure) but more of an opex (operating expenditure) for the SME.
