Rajeev Goel co-founded PubMatic closes series B funding
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Palo Alto: PubMatic, a global ad revenue optimization company that works with over 5,500 online publishers, closed series B financing from various investors, including Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. The funding serves as the catalyst for PubMatic's global expansion and the unveiling of a powerful new ad solution, PubMatic Premier, which is designed specifically to increase the revenue that large media companies make from online ad networks while also protecting media companies' brands. PubMatic Premier is designed for global media publishers doing greater than $5 million in annual online revenue, and introduces several new capabilities to increase revenue, ease ad network management, and enhance brand protection. "PubMatic Premier has allowed us to work with more ad networks than we have in the past, at a time when we are too busy to manage each network separately," stated Joe Luna, Director of Online Advertising Operations for Fast Company and Inc magazines. "Their service and technology have helped us to maximize additional ad revenue," he added. "Large media companies have the potential to increase their ad network revenue by millions of dollars per year with the proper ad network monetization strategy," said PubMatic Co-Founder & CEO, Rajeev Goel. "Pubmatic Premier is an all inclusive solution that increases revenue, reduces ad operations cost, and gives publishers ultimate control over their brands," he said.

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