Processing .....please wait.. 
The article has been forwarded.... 
Quattro Wireless raises $10 Million in series C funding
By siliconindia
Waltham: Mobile ad network Quattro Wireless has announced that it raised an additional $10 million in series C funding to accelerate international growth and continue developing predictive mobile targeting technology. The round was led by Highland Capital Partners and Globespan Capital Partners.
"Major Fortune 500 marketers including Microsoft, Sony, and Kmart have put their trust in Quattro to deliver superior results," said Andrew Miller, chief executive officer of Quattro Wireless. "This funding will expand our ability to serve brands and direct marketers worldwide at a time when they need it most, and at a time when reaching global constituencies seamlessly and uniformly is a business imperative. Despite the unprecedented economic climate, Quattro continues to grow dramatically and provide its partners with reach, targeting, positive ROI, and the most sophisticated creative experience in mobile."
The investment comes on the heels of Quattro's January 2009 international announcement, rolling out its premium publisher mobile ad network. In two short months, the Quattro Network has grown by hundreds of internationally-focused mobile web and application publishers in 15 new strategic country markets. The Quattro Network now serves billions of brand and direct response impressions a month on a global basis. In 2008, Quattro captured a large portion of the premium publisher market behind category-leading internet publishers like the NFL, Univision, Hachette and CBS family of sites. Impressions grew 30 times in multiple from January to December 2008 with approximately 1,000 new brand and direct response advertiser campaigns running across the network. The Quattro Network now boasts 25MM unique monthly visitors.
Bob Davis, general partner at Highland Capital Partners and former founder and chief executive officer of Lycos, said, "Globally, mobile is increasingly attracting premium ad dollars because of its advantages over online. Within mobile, there�s a flight to quality and advertisers continue to choose Quattro's premium ad network and targeting solutions over lower performance alternatives."
Quattro's business approach helps publishers monetize their global mobile footprint in any channel (Web, SMS, video, applications) and on any platform (iPhone, BlackBerry, Android, Symbian). As a result, Quattro's premium publisher network has always been distinguished by its performance. This year will see the full network roll-out of Quattro's industry-leading predictive mobile targeting technology, which will better serve advertisers by enabling them to target and reach highly granular consumer demographics, thus maximizing the ROI of their advertising spend.
