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Meebo's new marketing platform integrates brands
By siliconindia
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Monday, 09 June 2008, 19:30 IST
Mountain View: Meebo, the Web's live communications platform, today announced a new way to integrate brands into social media around the core premise of user engagement and sharing. The company also entered into charter marketing partnerships with top brands, media companies and musicians including Havaianas, Sony Electronics, Universal Pictures, and the band Weezer. Meebo will be presenting the marketing platform at The Conversational Marketing Summit in New York on June 10.
Meebo will incorporate new end-user features to make it easier for people to select, engage with, and share branded content with their friends. These features will provide advertisers with a natural and engaging way to be part of the Meebo experience. Further, Meebo will give advertisers quantitative information on which user segments are most engaged with their brand, and qualitative insights into factors which drive sharing and conversation about the brand.
Founded in September 2005, Meebo provides instant messaging and group chat to over 35 million people at Meebo.com and partner sites across the Web. The average person at Meebo.com spends over two hours on the site per day, and Meebo handles conversations consisting of over 5 billion messages per month.
By integrating brands into the sharing that takes place within Meebo's IM and chat room services, Meebo is building a platform that is structured to leverage the viral spread of branded content while also measuring the effect brands have on the conversation.
