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IBM unveils Project Big Green 2.0 in India
By siliconindia
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Monday, 21 July 2008, 18:59 IST
Bangalore: During the past five years, increasing demand for computer resources has led to significant growth in the number of data center servers, along with an estimated doubling in the energy used. As data centers were built in the 90s, nobody could predict that the surge information technology was just round the corner.
In its effort to dramatically increase the level of energy efficiency in the data centers, IBM today announced the launch of the second phase of Project Big Green (PGB: 2.0) in India. As a part of PGB 2.0, IBM also introduced new products and services in the country. "The data center energy challenge affects both the physical data center and the IT infrastructure. PGB 2.0 addresses both the concerns," says Steven L.Sams, Vice President, Global Site & Facilities services, IBM.
According to the Enviornmental Protection Agency (EPA), energy costs for these environments are doubling every five years and the American Society of Heating, Refrigerating and Air/Conditioning Engineers expects technology densities to increase by 20 times in this decade. With roughly 60 percent of the capital costs and 50 percent of the operational costs of running a data center being energy related, the need to design, construct and activate a highly energy efficient data center has become a priority for companies like IBM. According to IDC's latest report titled Assesment of Business Oppurtunity of Datacentre Services in India 2008," nearly 17 percent of Indian Enterprises faced power and cooling as the challenge in 2007; by 2009 nearly 22 percent of enterprises are expected to face the same.
IBM launched Project Big Green a year back and invested $1 billion to develop technologies that help clients dramatically increase the level of energy efficiency in their data centers.
The company also unveiled Portable Modular Data Center (PMDC) for the Indian market. The company claims that PMDC can be shipped and deployed into any environment and can support multiple technology vendors and would be beneficial for enterprise who are faced with a space crunch, for large events and for defense operations.
"We have built and managed nearly 300,000 sq ft of data center space in India. The company has also signed over a dozen clients for its Scalable Modular Data Centers or SMDCs since the time it was introduced," says Nipun Mehrotra, Vice President, General Manager, Global Technology Services, IBM India. Some of the clients under this project are Fiat India Automobiles, Bharat Bijilee, Atlas Copco, Apollo Sindoori, APL nd Religare.
