ClickFox raises $12.5 Mn in latest funding
By siliconindia
Atlanta: ClickFox a provider of Customer Experience Analytics solutions, has announced that it has raised an additional $12.5 million in its latest round of funding. Leading this capital funding is Ascent Venture Partners of Boston MA, with ClickFox's current investors Cedar Fund, Veritas Venture Partners and Delta Ventures contributing.
ClickFox's Customer Experience Analytics solution provides a cradle to grave view of customer experiences across multiple business service touch points. With use of behavior pattern analytics and advanced segmentation, users are able to understand the effect customer experience has on key business drivers.
ClickFox's success in this round of funding was driven by the fast growing global adoption for its Customer Experience Analytics (CEA) technology. "This latest capital investment will allow us to create our next generation products, developing more advanced applications that deliver more advanced Predictability Analytics, Customer Satisfaction Analytics and Customer Churn Analytics," said Marco Pacelli, CEO of ClickFox. "We're on a path of rapid growth - customers are eager for the insight the ClickFox Customer Experience Analytics software provides. We are thrilled that our investors recognize our continued potential and our leadership in the space," he added.
"ClickFox is the leader in the Customer Experience Analytics market�a market that we believe has incredible growth potential," said Geoff Oblak, General Partner of Ascent Venture Partners. "Customer service systems will only continue to grow in complexity, and enterprise executives need sophisticated solutions to better understand customer behavior across all interaction points," he added.