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Bruce Clay India (BCI)

Bruce Clay India (BCI)

About Company

Bruce Clay India (BCI) leaves no stone unturned to keep its clients happy.  The company’s successful track record in delivering exceptional results has made it India’s #1 SEO Company, thereby giving it a strong foothold in the industry.

  1. Outstanding Results: The first thing the company does incredibly well for its clients is that it delivers results that are nothing short of spectacular. The company has consistently attained exceptional rankings for its clients, generating life-altering traffic and business. In an industry where tall vendor claims can really hurt a client badly, it has been consistently delivering outstanding results in terms of rankings, traffic and cost savings. BCI has helped clients to:
    • Multiply their website traffic by up to 500%
    • Increase PPC conversions by a whopping 40%
    • Recover and stay clear from Google penalties (Panda, Penguin, etc.)

2. Exceptional Services:BCI produces lasting SEO results to give top visibility to a client’s brand. Its industry expertise and groundbreaking proprietary tools enable it to scientifically test, analyze and audit any website, regardless of size – to produce short and long-term ranking success.

The volume and variety of the parent company’s ongoing projects worldwide provides the India Office with constant awareness of the latest search engine trends, updates and unexpected twists and turns in search rankings. This knowledge is shared by the company’s head office with all local offices and passed on to local clients, thereby keeping them way ahead of their competitors.

3. Highly Responsive: The Company has an in-built internal tracking mechanism to measure client satisfaction through periodic surveys and touch-base conversations. Client projects get tracked via proprietary tools and the data is analyzed on a monthly basis and utilized to adjust and guide the project appropriately.

Another great thing about the BCI team in India is that it works just as proactively with small businesses as it does with large enterprises. Its commitment to a client’s success coupled with professional expertise allows it to work at a fairly brisk pace to ensure that all clients achieve the best possible ROI on their online marketing spend.

4. Happy Customers:  The company’s clients and trainees include the Who’s-Who of Internet. Those that have benefited from its services and trainings include Saavn (one of India’s largest music streaming websites), Bata (footwear), NEC (a billion dollar Japanese corporation), Atos (the Olympic worldwide IT partner) and India Brand Equity Foundation (IBEF, a semi-government site representing India as a brand to the world), among others.

5. Industry Expertise:What gives the company a huge competitive edge over its rivals (as mentioned at the beginning of this article) is that very few people understand search marketing and algorithms as well as its founder and industry thought leader, Bruce Clay. Bruce holds a Lifetime Achievement Award in Search Marketing (he started online consulting in 1996, before Google was launched), and authored the bestselling book, Search Engine Optimization All-in-one for Dummies (produced by For Dummies).

His expertise, thought leadership and experience with varied clients worldwide is shared with the India Office via internal information sharing sessions, and appropriately passed on to clients. This not only gives clients a great head-start but also enables them to outperform far bigger competitors.

Bruce Clay Inc.’s newsletters, blogs, radio talks, courses and proprietary SEO software are highly sought after by tech-savvy professionals and marketing CXOs in the United States, Europe, Japan, Brazil, South Africa, Australia, UK, Middle East and India.Thousands of students worldwide have benefited from Bruce Clay’s trainings – an annual event all over the world – and continue to do so every year. This includes quality-conscious organizations like Microsoft, eBay, Utsav Fashion, PropTiger, Magic Bricks, Ashiana Housing, Unitech (among others). 

6. Hi-Tech Proprietary Toolsets : The ground breaking hi-tech proprietary software (toolsets) of this company can help clients to outrank bigger competitors (the SEOToolSet has the fastest ranking monitor in the industry), decrease costs, increase conversions (by a whopping 40% via its PPCToolSet) and create a better online presence that search engines like Google like to reward. The SEOToolSet can quickly cull out the latest link data from leading enterprise tools like Majestic and enable a client to closely view the source code just like a search engine (via in-built indicators) and finally make appropriate “well-informed” adjustments.

Bruce Clay Inc.’s proprietary toolsets can not only help minimize errors but also enhance an analyst’s ability to provide a more insightful audit of your website. The powerful integration of human intelligence with such hi-tech proprietary tools can really turbo-charge any company’s online presence.

Awards & Recognitions

Bruce Clay India has received industry-wide recognition because of its quality services and the positive impact it has had on the industry. Such recognition, especially in a hypercompetitive environment, is indicative of the extra mile this company has gone for its clients.

Some of the awards and recognitions won by Bruce Clay India include:

  • Best Enterprise SEO Company of India (2013) – awarded by, an independent top-rated authority on search vendors.
  • The Most Talented Social Media Professional in India (2014) – awarded by CMO Asia, to the company’s young and dynamic CEO, Siddharth Lal.


Some of the clients who have benefited from Bruce Clay India’s services include:

  • Saavn
  • Ashiana Housing
  • Unitech
  • Bata
  • NEC
  • India Brand Equity Foundation
  • Magic Bricks

Vision and Mission

Bruce Clay India leverages industry-best practices to provide ethical Internet Marketing services that help clients attain exceptional results– in terms of ranking, traffic and cost saving – and envisions doing the same in the years to come. The company’s industryexpertise and groundbreaking proprietary tools enable it to scientifically test, analyze and audit any website, regardless of size – to produce short and long-term ranking success for its clients.

QUICK FACTS for India Operations:

  • Founding year:                                2009
  • Headquarter:                                   Gurgaon, India
  • Key management person:             SiddharthLal
  • Company headcount:                     20