About the Company
Sahayata Global Assistance headquartered in New Delhi, India was incorporated in the year 2016, with the aim to provide on time innovation-driven roadside assistance led by professional mechanics in case of a vehicle breakdown. Hitesh Sharma, Founder of Sahayata Global Assistance recognized that most of the Roadside Assistance Players in the market are only focused on servicing new vehicles as there is a less probability of those vehicles to get breakdown on road, and those companies who are serving old vehicles are unable to provide assistance on time. This is when he thought of establishing Sahayata Global Assistance with a motive to serve each and every car running on road with a commitment to provide them on-time roadside assistance services within the stipulated time. While Hitesh Sharma has been involved in analyzing, scaling and building sustainable businesses operating in a constantly evolving ecosystem, Romita Narang, The CEO of Sahayata Global joined Hitesh Sharma with a vision that the culture needs to be set from the foundation. Her focus on innovation has played a key role in Sahayata’s growing market share and rise to prominence as a global industry leader. Today, the aim of Sahayata Global Assistance is to contribute to the world by solving some of the toughest problems in real time situations of Road Side Assistance.Working by the mantra of ‘Be there for your customer at the right time – Anytime, Anywhere’, Sahayata Globalis continuously striving to provide customer satisfaction; fast to market, excellence in quality, services and performance to become the lowest cost producer in its competitive category.
Current Market Landscape
The Indian automobile industry, the sixth largest automobile producer in the world, is one of the potential future markets in the world. The automotive market has grown from a seller dominated market in the 1980’s to a consumer dominated market today. The auto industry of the India has grown substantially and further is expected to grow at a CAGR of more than 10 percent over the period of next 7 years. Indian automobile industry is well positioned in terms of demography and geography as it can service all domestic demands. This rise of the automotive industry can be attributed to various factors like growing economy, rising prosperity, increasing disposable income among consumers, easily accessible finance options, and an increase in the working population of the country. Subsequently, rise of the Roadside assistance industry has a huge potential in Indian market. In Indian automobile sector, growth rate is 12 percentpa; out of which passenger vehicles are getting depreciated which requires annual maintenance. The current number of Passenger vehicles on road is 32, 87,965, and only4-5 percent is covered under road side assistance others still needs yearly maintenance, if they breakdown anywhere in the country.The market challenges and trends for Sahayata Global Assistance vary. It may differ from exclusive pricing, to the top notch competitors and add on value services. Time is one of the major challenges which depict the quality of the service catered by the company.
Overcoming the Challenges
Starting a business is no bed of roses as there are challenges in every new step taken. Threats and challenges are part and parcel of any business andSahayata Global Assistance was no exception to this. The roadside assistance company faced various obstacles during the time of their inception some of which include having to deal with competition from already existing road side assistance businesses; knowing the appropriate number of staff that will be needed should any emergency crops up requiring more hands than necessary; getting certain equipment or tools such as a large tow vehicle due to finance; and having to deal with competition from new players offering same services in the same location. It extended upto getting a funding as a startup, most of other players in market got private equity-financial backing wherein till date Sahayata Global Assistance has established itself as a boot strapped company running at its own cost. The firm’s Founder has rugged Industry Experience and is a thought leader in the roadside industry who believes in providing quality to the customers which in turn help to grow the business.
Services
As an ISO Certified 24x7 roadside assistance service provider, Sahayata Global Assistance offers and assures super-fast help by professional automobile mechanics reaching out to motorist members in case of a vehicle breakdown on road, anywhere across India. The firm strives to be on the spot within 30-40 minutes with the solution ready team. Towing, onsite repair, locked or lost key, wrong or empty fuel, battery jump start or phone assistance are the roadside services that Sahayata Global Assistance excels in.
Some of the major offerings of Sahayata include –
A customer can get road side assistance, which will include mechanical and accidental breakdown towing, on-site repairs, fuel delivery, assistance in case of wrong fuelling, battery jumpstart, flat tyre change, locked and lost keys and host of other road side emergency assistances.
Identifying and Fixing Mechanical Faults
The trained mechanics are equipped to resolve minor mechanical faults at the breakdown location itself.
Battery Jumpstart
In case of weak or dead battery the firm shall assist to jumpstart the vehicle even providing a new battery at actual cost in case the old one needs replacement.
Fuel Delivery
In case the car runs out of fuel while driving the company assists by providing up to 5 liters of Petrol/Diesel at the actual cost.
Key Lockout
In the situation of a key lockout the company assists in unlocking your car using high end tools to keep the vehicles as it was before repairing.
Towing
If the vehicle can’t be repaired on the spot it is towed to the nearest service station or location of the customer’s choice as per actual costs.
Flat Tyre
The flat tyres are replaced with Stepney on the spot or have it repaired in case of two flat tyres.
Clients
Since its inception in 2016, Sahayata Global Assistance has served more than 25,000 customers till date. Some of these include AVIS Car Rentals (A subsidiary of Oberoi Group), CARS24 and Harley Davidson (Delhi NCR Region). The firm is also an official roadside assistance partner for AUTO EXPO 2018 – THE MOTOR SHOW in association with SIAM.
Organizational Culture
Founder Hitesh Sharma and CEO Miss Romita Narangare firm believers of employee satisfaction; hence, Sahayata Global Assistance practices a work culture which is very transparent and flexible. While all the employees are given the time to train on various verticals within the firm itself, Miss Narang interacts with most of the employees on regular basis and has an open door policy for all which not just helps them in their professional journey but also supports them in their personal growth.
Future Roadmap
Sahayata Global Assistance has more than 25 thousands customers since its inception. In the years to come, the company aspires to double its clients and expand its reach. With a positive outlook, Sahayata Global Assistance is also working towards developing an emergency service button that would assist in offering urgent roadside support with the help of satellite mapping.
