Kolte-Patil and Amura create history by selling 250 units online worth Rs.150 cr

Kolte-Patil and Amura create history by selling 250 units online worth bigimg150 cr

By siliconindia   |   Friday, February 13, 2015
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BANGALORE: Kolte-Patil Developers Limited Pune’s largest real estate developer, recently made the strategic decision of using the digital medium to kick off the campaign for their first-ever home buying festival, NestFest 2015, through Amura Marketing Technologies. The company took its customer engagement to the next level by showcasing inventory availability, virtual tours, floor plans and actual site photographs across all Pune projects on the digital platform and enabling customers to book online a home of their choice from the convenience of their residences. It is a remarkable feat considering that a major part of the inventory sold during NestFest came through the online channel and marks a new chapter in real estate marketing and sales, where technology and e-commerce will play an important role going forward.

"We (Amura and Kolte-Patil) have created history in real estate where over 250 apartments worth INR 150 Crores were sold online in ten days" said Vikram Kotnis, MD, Amura. Vikram added, "With trusted brands it's easier for customers to make the decision of even buying homes online. With developers uploading all relevant project-related information and site pictures to their websites, customers can have a complete digital sales experience. Choosing inventory has become a much more transparent process. Investors, NRIs and people wanting to buy real estate in a different city prefer going online to book the apartment of their choice. Although rest of the buying process happens offline, it’s the convenience of booking a home from the comforts of their current residences that entices customers to prefer ecommerce in real estate", said Vikram Kotnis

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