Head/ Mgr/ GM-Media Planning
at
Replicon, Inc.
, Bangalore, INDIA
February 2011 – Currently Working
Industry: IT-Software/Software Services
Functional area: Marketing / Advertising / MR / PR
Complete strategy of SEO activities for organic, social
networking. This includes complete link building strategy,
Keyword analysis, visitors and conversion analysis etc. Building,
managing the team and initiate the operation in India.Working
with the content development team for different channels of lead
generation channels like yahoo answer, forums, blog posting,
commenting on blogs, social networking etc.
Art Director/ Sr Art Director at Strategic outsourcing Services , Bangalore, INDIA
March 2004 – January 2011
Industry: Advertising/PR/MR/Events
Functional area: Web / Graphic Design / Visualiser
• Direct Search Engine Marketing and traffic/site
analysis
• Established forecasts and performed in-depth
quantitative analyses of search marketing
results
• Interactive strategy, development, maintenance &
implementation
• Landing page optimization through use of
multivariate testing and audience segmentation for the SEO, PPC &
email marketing.