Kanishka Dasgupta
Current
Strategic Marketing Consultant
Education
MBA/PGDM Marketing
Industry
IT-Software/Software Services
Blog
Kanishka Dasgupta ’s Blogs
Aseem Chacha as he is fondly called sells bangles in Old City. His shop is nestled between 50 others in a small b...more >>
About Kanishka Dasgupta
A brand, strategy and communication professional with experience and exposure in some of the world's top enterprises, I believe the future is crafted by astute brand enthusiasts and strategic visionaries who understand tomorrow, today.
I have had the rare privilege to engage with some of the top business brands that transform, enhance, develop and delight the lives of those around us.
An ex copywriter, theatre artist, active blogger & a short film maker, I think & therefore I am.
I have had the rare privilege to engage with some of the top business brands that transform, enhance, develop and delight the lives of those around us.
An ex copywriter, theatre artist, active blogger & a short film maker, I think & therefore I am.
Kanishka Dasgupta ’s experience
Manager Corporate Strategy
at
Satyam Computer Services
, Hyderabad, INDIA
November 2005 – Currently Working
Industry: IT-Software/Software Services
Functional area: Marketing / Advertising / MR / PR
Brand management of the FIFA 2010 and 2014 activation
Strategic
brand and communications management Scenario planning and brand
framework devt Responsible for events, summits and internal
marketing Brand building and architecture analysis Go to
Market strategies
brand and communications management Scenario planning and brand
framework devt Responsible for events, summits and internal
marketing Brand building and architecture analysis Go to
Market strategies
Brand Manager at Monster.com , Hyderabad, INDIA
November 2003 – November 2005
Brand positioning, budgeting and growth tracking in Monster
Asia B2B Planning with VP Asia Pacific for all brand initiatives
Brand audits to ensure cost effective & measurable media growth
Identifying new market channels, new alliances Brand growth,
advertising & media planning and lead management
Asia B2B Planning with VP Asia Pacific for all brand initiatives
Brand audits to ensure cost effective & measurable media growth
Identifying new market channels, new alliances Brand growth,
advertising & media planning and lead management
Assistant Brand Manager at Voltas Ltd - A TATA Enterprise , Hyderabad, INDIA
March 2002 – November 2003
Brand building and advertising coordination for Voltas Ltd.
New product launch and profduct development with R&D Dealer
brand development and national marketing initiatives Framework
devt for customer and market process Responsible for Brand
Satisfaction surveys and Media planning
New product launch and profduct development with R&D Dealer
brand development and national marketing initiatives Framework
devt for customer and market process Responsible for Brand
Satisfaction surveys and Media planning
Art & Edit at The Times of India , Hyderabad, INDIA
March 2001 – March 2002
Launch, editorial and marketing of Shrishti, a woman’s
fortnightly Promotions for Times special features, Femina &
Times Brand building campaigns for national brands Brand devt,
promotion and articles for Times Specials and Femina
fortnightly Promotions for Times special features, Femina &
Times Brand building campaigns for national brands Brand devt,
promotion and articles for Times Specials and Femina
Kanishka Dasgupta ’s education
MBA/PGDM [Marketing],
MBA (Full time) accredited to Symbiosis Society [March,1999]
, Pune, INDIA
Bachelor of Arts [Economics (Honours.)],
Symbiosis College of Arts and Commerce [April,1998] , Pune, INDIA
XII [Economics],
Don Bosco Calcutta [March,1995] , Kolkata, INDIA
Kanishka Dasgupta ’s additional information
Interests:
I love listening to the sounds of a street, to seek stories each one of us carries within, of the embrace of acceptance & of the sense of detachment, & through all this, I love to write. Of things that make me think, instances of love hate redemption & then some. I also love theatre and short films
Websites:
Awards and achievements:
Winner of S2R awards for Business Performance at Satyam (2007)
Brand Equity Finalist representing Satyam (2006)
Pune University Topper (SYBA) English representing Symbiosis College (1997)
Winner of the Lalchand Hirachand, National Economic elocution contest representing Symbiosis College (1996)
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