Head/ VP/ GM-Mktg
at
AIM Integrated Marketing LLC
, Tucson, US
November 2008 – Currently Working
Industry: Medical/Healthcare/Hospital
Functional area: Marketing / Advertising / MR / PR
AIM is a different type of marketing agency.
We
combine:
• The business acumen of a management
consultancy
• The creative, branding and communications
expertise of an advertising/public relations agency
• The
return on investment focus of a direct marketing firm,
and
• The technological know-how of a digital marketing
company
While we pride ourselves on the quality of our
creative work, it is our business insight and bottom-line
orientation that distinguishes us from most marketing, adverti
CEO/ MD/ Director at Louisville Stoneware Co. , Louisville, US
March 2006 – August 2007
Corporate Planning/ Strategy Mgr at Brown-Forman Corporation , Louisville, US
May 2002 – November 2004
Project Lead at GE , Mexico City, Mexico
January 2000 – June 2002
Developed and launched Latin America’s largest online appliance
store www.tiendamabe.com expanding sales by $21M. Launched 12
branded portals across Latin America, developing regional content
management with annual savings of $500K integration. Opened B2B
sales using retail kiosks powered by i2 Technologies linked t
home-delivery capability, adding 13 new clients with 130 retail
locations, increasing sales by $13M in year one. Developed
customer service e-commerce sales and e-mail call center.
Product/ Brand Mgr at GE
, Louisville, US
June 1998 – January 2000
Managed GE Appliances Product Line and Marketing Communications
in Latin America. $500M P&L