Ketan Trivedi
Current
Head - Marketing
Education
MBA/PGDM Marketing
Industry
Banking/Financial Services/Broking
About Ketan Trivedi
Summary:
A result oriented seasoned professional with cross functional experience in Marketing, Strategy Planning, Branding, Business Development, Marketing Communications, Product Management & Team Management.
Diverse Industry Exposure: Consumer durables, fast moving retail products, building materials & financial services.
Key Strengths: Team Player, Good Communicator, Strong Execution Skills, experience in building brands, new products & start up businesses.
A result oriented seasoned professional with cross functional experience in Marketing, Strategy Planning, Branding, Business Development, Marketing Communications, Product Management & Team Management.
Diverse Industry Exposure: Consumer durables, fast moving retail products, building materials & financial services.
Key Strengths: Team Player, Good Communicator, Strong Execution Skills, experience in building brands, new products & start up businesses.
Ketan Trivedi ’s experience
VP & Head Marketing
at
IDBI Capital
, Mumbai, INDIA
January 2005 – Currently Working
Industry: Banking/Financial Services/Broking
Functional area: Marketing / Advertising / MR / PR
Heading the Marketing function for the online retail broking
division since Jan 2005. Have been involved in setting up the
retail operations across multiple locations for the online retail
broking business at the company with active involvement in
Marketing, Branding, PR, Sales, Online Portal Management, Account
Opening Process, Lead generation, Product development, Customer
Care and operational Process Management. Setup processes for
each of these functional areas while establishing the retail
broking business
division since Jan 2005. Have been involved in setting up the
retail operations across multiple locations for the online retail
broking business at the company with active involvement in
Marketing, Branding, PR, Sales, Online Portal Management, Account
Opening Process, Lead generation, Product development, Customer
Care and operational Process Management. Setup processes for
each of these functional areas while establishing the retail
broking business
Team Head -Marketing at Pidilite Industries Limited , Mumbai, INDIA
September 2002 – January 2005
Was Head of Marketing in Construction Chemicals & Paints
Division. Marketing Head & in-charge for all marketing & brand
development activities at Pidilite for their Construction
Chemicals Division for “Dr. Fixit” and “Roff” brands.
Lead a team of marketing professionals. Responsibilities included
all marketing, brand development, advertising & Sales promotions
activities, Pricing & Profitability Management, Packaging, New
Product Development & introduction / implementation of other
major marketing initiatives for the brands & products.
Division. Marketing Head & in-charge for all marketing & brand
development activities at Pidilite for their Construction
Chemicals Division for “Dr. Fixit” and “Roff” brands.
Lead a team of marketing professionals. Responsibilities included
all marketing, brand development, advertising & Sales promotions
activities, Pricing & Profitability Management, Packaging, New
Product Development & introduction / implementation of other
major marketing initiatives for the brands & products.
Sr. Marketing Manager at Bajaj Electricals Limited , Mumbai, INDIA
July 1991 – September 2002
Marketing & Product Management functions for a range of appliance
products during my career here. Products handled at different
times as Product Manager/Marketing Manager included Irons,
Toasters, OTGs, Water Filters, Microwaves, Mixers & Gas Stoves.
Profile entailed total product management for various appliance
products handled at different stages, including achievement of
product sales & profitability targets, market share increase,
Advertising & Publicity, Product Positioning, Vendor management,
new product development & launch, packaging, Product Pricing,
dealer management, as also active involvement with & travel to
sales branches all over the country Also worked for 2 years on
a major business transformation project of the company along with
Anderson Consulting (now Accenture) as representative of the
Appliances Division, nominated for the same by the senior
management of the company.
products during my career here. Products handled at different
times as Product Manager/Marketing Manager included Irons,
Toasters, OTGs, Water Filters, Microwaves, Mixers & Gas Stoves.
Profile entailed total product management for various appliance
products handled at different stages, including achievement of
product sales & profitability targets, market share increase,
Advertising & Publicity, Product Positioning, Vendor management,
new product development & launch, packaging, Product Pricing,
dealer management, as also active involvement with & travel to
sales branches all over the country Also worked for 2 years on
a major business transformation project of the company along with
Anderson Consulting (now Accenture) as representative of the
Appliances Division, nominated for the same by the senior
management of the company.
Ketan Trivedi ’s education
MBA/PGDM [Marketing],
K.J. Somaiya Institute of Management [June,1991]
, Mumbai, INDIA
B.Com [Accounts],
N.M. College of Commerce [April,1986] , Mumbai, INDIA
Ketan Trivedi ’s additional information
Interests:
Interests:
Reading (Current Affairs & Management), Net Surfing, Swimming, Watching good Movies, Meeting friends & people
Favorite Sports: Cricket, Tennis & Formula-1 (in that order)
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