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Anshul Gupta
Anshul Gupta

Anshul Gupta

Anshul Gupta

ZEE NEWS LTD

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Family Background
Family Business : Into Real Estate & Stock Markets
Differences
- Marketing is the base which builds the brand which then becomes easily saleable.
What suggestions would you like to give to the aspirants who want to make their career in Marketing only?
To Read a lot , To briefly understand about the industry they get into first and start with internships . To get market insights about various industries through various websites etc . To do specialised courses in marketing to get an edge
Branding
Branding is very important as it builds a recall and trust in the minds of consumers . Branding further helps in generating revenues and forms the base for salespersonnel to sell their brand in the market .In our Media industry it is very important .
Importance of sales
Sales drives revenues and runs the company , it is of utmost importance as it helps the eco-system in an organisation sustainable to operate .
Recommendation
For Media i can recommend bestmediainfo.com / afaqs.com / exchange4media.com

Books would be strategeic management / Product and Brand Management / International Marketing

News paper :TOI
Achieving Targets
All of us have targets , and we help each other develop new products and exciting concepts & campaigns for the advertisers . This helps us reach our targets
Brief yourself
Hi Am Anshul Gupta working as Marketing & Branding Manager with Zee News Ltd ( Zee News) . I handle Marketing and syndicating BOllywood content for Zee News ltd . I have done my post graduation from XLRI - Jamshedpur in Business Management .

Passions : Film Making / Ad Film Making / Theatre
Growth Prospect in marketing
Depends on the industry .
Future prospect
Running a production house and making films
What can be achieved
There is no limit in marketing
Motivating Factor
Exciting role/ New product ( show) launches / Working with diverse personalities / Campaign planning and execution
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