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Anirban Kundu

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Anirban Kundu

Sr. Marketing Executive

Future Group

My brief description

Hi,This is Anirban Kundu from Kolkata.I live at Ichapur,North 24 parganas and currently I am working in Future Group.Looking after Big Bazaar Marketing for the entire East Zone as a Senior Marketing Executive for the last 3 Years and monitoring 65 Stores all together with a marketing team under me.I am leading them and its been a 20 members team all together.

My role is divided into 2 parts - BTL ( Looking after different campaigns,events & promotions,establish them,fixing budgets and present before other seniour managers inside group before executing ) & next is ATL ( Dealing with the Media Team making creatives,design,setting headline etc etc for radio,newspapers & TV ).

Beside that I have to deal with lots of LOBs present overe here in our company and coordinating with stors for follow up is also my part of job.Thats the entire thing you can say in a nutshell.

I have 3 years of complete experiance.

Challenges in job

Being in a retail field its always a challenging job all together.Knowing the customer behaviour, their attitude everything is very important as it changes with time and per city even per location also.We have 9 states in eastern zone and among that there are several cities which I have to deal with where all the customer profile are different.

Dhanbad customers are different from Chattisgarh,from nagpur to jamshedpur,from Silchar to Gangtok, Siliguri to Durgapur,Haldia to saltlake,Orissa to Burdwan,Kharapur to liuah-Howrah or several other places all are different.

Dealing with them, their needs & wants I have to plan our marketing activities.It gives me lots of exposure & different altitude also.This of course help in my future aspects.

Job made easy

My Team,working environment,creativity,enthusiasm and the customers we have beside the exceptional seniors at the upper level.Though the return is very pathetic in terms of salary - to be very frank.For what i am looking for a change desperately.

Upcoming Trends

The number of stores & the constraint in budget due to which we can't plan freely.And also the change in customer mind.

My point of view

I guess this is the opportunity.It doesn't mean that we are not getting chance for doing something different and make a mark but we can't utilise the opportunity.We Indian have talent more than anyone else but we are miss utilising it.May be because of money problem,luck,environment,politics,dishonesty and so many other reason which pull all of us from back or stop us to make the big blow but its true that sometimes its our fate that we can't utilise the small chance even we have got that. But,be optimistic..we will definately shine

My goal

I want to do more creative works and want to establish my name properly in a proper place.I want do more such thing which make my family proud of me.I want to earn more money too which to some extent I am not able to earn in my present company after handling such a reputed post for the zone.

Family background

I have a small family having my Mother,Wife and a little daughter Aaditree.My mother is an Ex Military retired operator and my wife did her post graduate from calcutta University in Museology.Thats it.

Advice to professionals

Keep your focus on and concentrate in whatever you are doing.No work is bad.Where you find interest just keep rocking in that or else don't force yourself to do that again and again.Just remember,if you are not happy you can't make happy anyone..Cheers

Advice to students

I completed my MBA from IISWBM,Kolkata - hope you know the name.Right at the moment I am taking the class of the MBA current batch as a guest lecturer,and I am getting for that too.
The Dean & the HOD insisted me to come to the institute again and take their classes on " Store events & Promotions ".I made a question paper for them as well and checked the papers also.Don't you think its a great opportunity for me to go back to the same institute,same class,same institute,even same board but not as a student but a s a faculty this time to give advice to take classes and so on..Its a great & big achievement for me to go their and take classes with so much joy and enthusiasm.