Head Digital Marketing & SEO Consultant
at
AfzalKhan.Org
, Phoenix, Arizona, US
June 2008 – Currently Working
Industry: Media/Dotcom/Entertainment
Functional area: Corporate Planning / Consulting
SEO Manager: Responsible for Organic Search Engine Traffic &
Ranking of official website http://www.usdigitalmedia.com/ &
E-commerce Product Store's http://www.cdrom2go.com/ &
http://www.premiumusb.com/
Blog Marketing & Promotion -
http://blog.cdrom2go.com/
http://blog.premiumusb.com/
Google
Base Product ( Feed Optimization), Link Building, On-Page &
Off-page SEO promotional ROI based work.
Releasing Companies
Offical Press Releases (Online PR), Social Media Strategy, Blog
Marketing Strategy & Portals Online Promotion.
Product Manager/Project Manager/Manager/Supervisor/Team Leader at SIFY Technologies Limited , Chennai, INDIA
April 2008 – May 2008
Industry: IT-Hardware and Networking
Functional area: IT Software - Other
Coordinated all aspects of online product launch including
product development andpromotions for 12 channels of
http://www.sify.com
• Manage Product Marketing team and lead
business development effort for portalproduct line. Engage
customers to promote new technologies, develop futurebusiness
opportunities, and understand customer requirements.
•
Coached management and engineering teams in developing sales
strategies
• Managed product website, frequently
updating/revamping website to give betteronline user experience,
also looking for new avenues to increase website revenue
•
Identify gaps in global product portfolio, develop product and
technologyroadmaps, and direct engineering development
accordingly.
• Team Leader for Innovation Cell that
developed unique and patent-pendingconsumer products. Working on
CMS 2.0 – Complete SEO Friendly In HouseCMS
•
Simultaneously managed multiple projects under tight deadlines.
Sr Executive (Corporate Marketing) SEO Consultant at Hexaware Technologies Limited , Chennai, INDIA
July 2007 – March 2008
Industry: IT-Software/Software Services
Functional area: Marketing / Advertising / MR / PR
• Search Engine Optimization: Evaluated and tested existing
Hexaware Technologies site & Blog (http://blogs.hexaware.com )
content, layout, server infrastructure; Keyword Market Research
on targeted markets searching habits. Created competition
analysis reports, rank reports, analyzed existing data from
server logs and created statistical analysis to project current
search engine traffic patterns. Used ethical "white-hat" Search
Engine Optimization techniques to produce solid high rankings for
numerous keywords in Google, Yahoo, MSN & other search
engines.
• Developed and implemented wide SEO "Best
Practices" policies/documents:
- HTML Coding
Guidelines (W3C Markup Validation)
- Theme based page
/ website structure
- Keyword Research (searches,
relevance, daily prediction, competition)
- Title,
Description and Keyword Meta Tag Guidelines
- Content
Copywriting Guides
• SEO Management: Managed
relationship with external SEO/SEM Agencies, co-coordinating
internal web marketing team by motivating and guiding them. Work
with Design and Code Teams to ensure Design and Coding maintains
SEO Standards set forth delivering best possible ranking and
traffic solution to Hexaware Technologies web portal.
•
Internet Marketing: Developed Company/Product Branding strategies
with high success rates. Created in-house research plans, which
included: Focus and Peer Groups, Online Polls and Public
Awareness functions, Blog and Forum’s Posting. Manage all
facets of search engine marketing campaigns including paid and
natural search.
• Web 2.0 Marketing:
Web 2.0--> other
marketing methods to increase the website traffic mainly article
submission, press releases, social networking and
bookmaking.
Blogs--> Marketing Hexaware Blog's and thus
increasing the traffic to Hexaware's site.
Project Mgr-IT/ Software at SEOValley Solutions India Pvt. Ltd , Bhopal, INDIA
August 2005 – June 2007
Industry: Media/Dotcom/Entertainment
Functional area: IT Sw- E-Commerce / Internet Technologies
Client Manager of Search Engine Optimization | SEO
Specialist•Search Engine Optimization: Evaluated and tested
existing site's content,layout, server infrastructure; Keyword
Market Research on targeted marketssearching habits. Created
competition analysis reports, rank reports, analyzedexisting data
from server logs and created statistical analysis to
projectcurrent search engine traffic patterns. Used ethical
"white-hat" Search EngineOptimization techniques to produce solid
high rankings for numerouskeywords in Google, Yahoo, MSN & other
search engines.•Developed and implemented wide SEO "Best
Practices"policies/documents:- HTML Coding Guidelines (W3C Markup
Validation)- Theme based page / website structure- Keyword
Research (searches, relevance, daily prediction, competition)-
Title, Description and Keyword Meta Tag Guidelines- Content
Copywriting Guides•SEO Management: Managed relationship with
internal SEO Experts/LinkingExperts/Consultant team,
co-coordinating team by motivating and guidingthem. Work with
Design and Code Teams to ensure Design and Codingmaintains SEO
Standards set forth delivering best possible ranking and
trafficsolution to Client’s web portal. Trained and managed
team of SEOconsultants.
Corporate Planning/ Strategy Mgr at Vision Force , Bhopal, INDIA
August 2004 – July 2005
Industry: Advertising/PR/MR/Events
Functional area: Corporate Planning / Consulting
The Clientele includes Nokia, Tata Indicom, Airtel, Reliance
Infocomm, Hero Honda, TVS, ITC, Mahindra, P & G, Sify I Way, HDFC
& ICICI Bank and various major corporate.
• Special Events
Planning/Production
• Sales and Marketing Promotions
•
General Management