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Saket Koria

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Saket Koria

Enterprise Business Manager

IBM

Saket Koria is a member of:

Family Background

Father: Is a CA working as Chief Operations Head
Mother is a house maker
Sister is IT Engineer and working as developer for Capgemini
Wife is working as Developer for TCS

Contribution to the field

The diversity of Solutions and offerings.

Marketing

Marketing for me is when People look up to a brand as a desirable person/entity and wanting to get associated with for a long term.

Brief yourself

BE-IT
MBA Marketing

Certified Ethical Hacker.
Good with technology understanding and gadgets.
Great with People skills

Role in an organization

Seller IN IBM for Growth Market Enterprises

Growth

1> Winning cases
2> Adding value by increasing customer base.
3> Taking new initiatives

Importance of Marketing

Very Important

Motivating Factor

Competitive wins

Recommended Courses and Certification

Some Technical certifications will help even a marketing personnel.

What can be achieved

There are no limits

Importance of On line marketing

Very Very Important

Importance of sales

Sales is the most important aspect as this is the only revenue generator team.

Competitiveness

To run a business there are 2 most important things required
1> Sell the product
2> Let others know that you exist to sell.

Marketing helps to create that awareness of existence.

Importance of STP

They are all required to define a Marketing plan or go to market strategy.

The business has to define which segment it needs to target and the way in which it needs to position the solution or offering to the specific market

Recommendation

Kotler - Marketing guru
Twitter fights between Apple and Samsung.