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Community > Praveen Pratap Singh
Praveen Pratap Singh

Praveen Pratap Singh

Dy. Manager Marketing

Orient Bell Limited

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Career Profile:
Being responsible for the marketing, my responsibilities includes company product promotion all ATL & BTL activities. Taking care of all advertising and Agency work. All trade show and exhibition participation. New product launch. Budget preparation. And this I am doing on Pan India level
Contribution to the field
Worked successfully on changing new Brand identity at all the outlets even before the deadline in my previous company,use of Digital marketing ways to promote our events.
Required Reading:
Read "where's the sausage ?" by David J. Taylor and for websites see LinkedIn, siliconindia and various blogs.
Done Differently:
I would have started my carrier with some Ad agency...because it takes a long time to learn the marketing essential which can be learned easily in an agency
Other Thoughts:
I am a person who believe in learning and keep on learning, applying my learning in my work. A successful marketer is who can read the trend and be ready for this in advance.
read a lot and share a lot never keep some useful tip only to yourself as it may help someone.
Plans For The Future:
Heading the marketing department, and making sure that the Marketing will play a Major role in the Growth of the company
Working Life Management:
Its about being fair with both the responsibilities. There is time to perform both the duties, respect both and understand they compliment each other
Growth Strategy:
Always learn new things and apply them in your active professional life. Don't wait Grab the opportunity
Role Model:
I feel Inspired by the Work of Mr. Neville Isdell at Coke, I read his book on the work he has done at coke, I am really impressed about all his achievements at Coke, Specially the role he played in Philippians.
The Decisions That Matter
Keeping my carrier choice as Marketing only as I got offers to join sales because may be I am a good sales man also, but in my view, to be a true marketer you have to be a best salesperson too
Professional Strengths:
Understand the marketing trend and identify the activities which will give highest ROI
Advice For New Professionals:
always be open for the learning as today's world is the world of ideas and you never know that which small incident might give you the great idea. there are hundreds of example today how a small happening has given the great Idea its upto you that how you identify it and utilize it.
Changes In The Professional Environment:
This is dominated by professionalism no place for links and connection
Degrees That Matter:
An MBA is an added advantage, along with the course in some design softwares..
Job Profile:
My profile is to handle all the marketing activities. I play the role of a person who works from budget allocation to execution of any activity
Connect with Praveen Pratap Singh on Linkedin
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