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Advice Request
Emmanuel R
Emmanuel R

Emmanuel R

Sr. MANAGER - CEMENT MARKETING

LANCO INDUSTRIES LIMITED

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Emmanuel R is a member of:

Contribution to the field
1.Pioneer to implement cash and carry operation in cement industry.
2.In Ready mix Concrete industry first to achieve 100% sales of the entire installed capacity of the plant.
The Journey So Far:
(A)Successfully implemented cash and carry business while at KCP CEMENT.

(B)Old out standings fully collected & bad depts nullified while working with ORIENT CEMENT.

(C)Product launched for the first time in chennai commercial market, sales promotion effected, resulting in single unit emerging to five at CHETTINAD READY MIX CONCRETE.

(D)Record breaking sales achieved – 100% (i.e., production made up to 90% on the installed capacity of the factory and the entire volume was sold). All against advance payment at LANCO CEMENT
Degrees That Matter:
1. M.B.A., - Marketing.
2. M.A., - Public Administration.
3. B.A., - Corporate Secretary ship.
4. P.G.D.M., - Marketing.
5. D.C.A., - Computer Applications.
Changes In The Professional Environment:
MANUAL APPLICATIONS ARE CONVERTED INTO COMPUTER NETWORKING. TECHNOLOGY IMPROVED. MARKETING MODE/ CHANNELS CHANGED. IN SIMPLE IT IS FAST WHEN COMPARED TO FEW YEARS BACK.
Career Profile:
CARRY OUT THE ENTIRE OPERATIONS OF SALES AND MARKETING IN THE DIVISION
Required Reading:
1. Indian Cement Review.
2. Builders Line.
Job Profile:
HEAD AND LEAD CEMENT MARKETING DIVISION
Professional Strengths:
SALES, MAREKTING, BUSINESS DEVELOPMENT, PRODUCT LAUNCHING, IN BUILDING MATERIALS / CONSTRUCTION INDUSTRY - i.e., CEMENT, P.V.C PIPES, READY MIX CONCRETE. Experienced in Team managing, Sales managing, Sales force leading, Strong clientele base building, Target achieving, Volume increasing, Product distributing, Higher price selling, Cash and carry implementing, Bad debts nullifying, Office administering, Cost minimizing, Sales accounts finalizing, Work at flexi timings, Take extensive touring, Head profit center.
The Decisions That Matter
1.BOLDLY TO THE DECISION TO SELL CEMENT AGAINST CASH WHEN THE ENTIRE INDUSTRY WAS REVOLVING ON CREDIT AT K.C.P. CEMENT.
2.WHEN SOUTH INDIAN CEMENT INDUSTRY WAS SELLING MOSTLY ORDINARY PORTLAND CEMENT, 100% I SOLD PORTLAND SLAG CEMENT AND WAS FULLY SUCCESSFUL AT LANCO CEMENT TILL DATE.
Advice For New Professionals:
Develop a trade / skill for your self don't switch over different professions often and at the end of the day don't suffer without any concrete experience in a field.
Working Life Management:
Dynamism and Achievement orientism, Always aims are focused at company objectives and its upliftment.
Plans For The Future:
GENERAL MANAGER - CEMENT MARKETING
Done Differently:
A creative visualizing, Unique analyzing, Innovative idea developing, Building Sound commercial acumen.
Growth Strategy:
Team work, collaborativeness, kindness to others troubles and courage to myself, listen to grievances and address it properly.
Other Thoughts:
NIL
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