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Dr. Anjali Malik

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Dr. Anjali Malik

Professor

IILM Institute for Higher Education, Gurgaon

Dr. Anjali Malik is a member of:

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Education and teaching background

I have around 13 years of Industry, research and teaching experience. I acquired my Doctorate in the area of Marketing and International Business from University Business School, Chandigarh. Prior to that I did my Masters in Business Management and Graduation in Agriculture & Animal Husbandry. My research interest includes CRM, consumer behavior and rural marketing. I have research publications in various refereed journals and has presented several papers in national and international conferences. I have taught various papers of marketing at post-graduate level namely, Consumer Behaviour, International Marketing, Rural Marketing, Marketing Research, and Customer Relationship Management. And I have been actively engaged in conducting several training programs for senior, middle and lower level Executives of Small and Medium Enterprises in association with PhD Chambers of Commerce and Industry and CII in the area of Customer Relationship Management, Marketing Strategy, Research in Marketing.

Thoughts on the teaching style.

We may use different teaching styles depending on the class of students we are addressing, but one basic principle/ approach that applies universally is actively engaging students inside as well as outside the classroom. I have been using different methods and a mix of lecturing, class discussions, hands – on-experience in form of project work. As far as project work is concerned the institute has attempted to institutionalize the process of offering hands-on-experience through arrangement of live – projects from different companies. Also, at the post-graduate level the main focus is to incorporate critical thinking amongst the students which would gradually build an ability to solve problems more effectively. Also, my experience so far tells me that inviting transparent feedback from class on content and pedagogy has always helped in improving the effectiveness of teaching-learning process.

Thoughts on the teaching style.

Yes, definitely you improve with time, as well as you change the method of teaching based on the quality of students in class. While teaching at Masters level, teaching involves an appropriate mix of lecturing, case -discussions and hands-on-experience, but when teaching to working executives the method/ style would definitely undergo a change.

Top 3 things in your college that makes favorable to student learning.

Mentoring, the institute has a very strong student mentoring system. The mentors are in constant touch with their mentees and guide them through academics, summer/ final placements and familiarize them with IILM culture, teaching pedagogy, academics and other activities. Online learning, the institute has been using latest Information Technology and online learning methods including web 2.0, blogging & social networking for organizational management. The library provides a 24 by 7 access to the best in class databases like EBSCO. We have also been using Moodle, PB Works to smoothen our communication with the students. For teaching we have been using a high qulaity reference material from harvard Publishing.