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Angana Chatterjee

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Angana Chatterjee

Internal Branding & Communications

CIGNEX Datamatics Technologies Pvt. Ltd

Job Profile:

Employees play an integral role in Brand promotion. so to internalize and promote brand values at CIGNEX Datamatics, Internal Branding & communications position was taken up. my job profile includes Internal Branding, Communications & Corporate Value Positioning. Primary objective of employee communication is to drive the employees behind brand values, communicate corporate objectives & goals and connect them. In addition, i also play a role in Scheduling & planing internal events to communicate corporate strategies.

Advice For New Professionals:

Environment is dynamic, the more aware you are, higher edge you have to excel in your field. in age of technology, be a smart worker.

Degrees That Matter:

I have recently been certified with Brainbench for my Business Communications & Business writing skills.

Plans For The Future:

in a pure Corporate Communication role. CorpComm is profile which creates a distinguished identity for your company. your messaging, choice of media is a great decider on kind of positioning for your company.

The Journey So Far:

My journey started as Sales & Marketing executive with IT company where my profile was a mix of both the activities. the exposure included external marketing, interaction with clients, giving product demos apart from representing company in international trade shows. the exposure made me more extrovert and gave me the right cue to present and interact with clients.
Currently, working with another IT company, my role is more internal facing where i get a feel of how employees percieve and react to marketing activities undertaken.

Family Background

I hail from a family of government employees. My father retired as a principal with IHM, Ahmedabad under Department of Tourism and my mother is a housewife. while i was keen to join IHM, my father knowing my potential encouraged me to pursue MBA and explore my skills in business management.
I have a elder sister who is Dietitian by profession.

Required Reading:

Definitely SiliconIndia, Gartner, Forester are some i would recommend.

Career Profile:

Internal Corporate Communications: Plan & manage employee communications across all locations with monthly Employee newsletters, quarterly meetings to share corporate vision & achievements.Internal branding was an initiative to make the growing team aware about corporate values to strategically position company and create brand identity amongst employees.Planning and managing Internal Corporate Events. Creating web footprints with Social Media Marketing, PR and articles

Earlier, my role was 70% sales & 30 % marketing. Marketing was completely external focused. My current role is pure marketing and has optimum mix of Internal & external marketing activities

Growth Strategy:

To ensure growth and learning, i spend considerable time exploring newer options for marketing. in line with my career plans, my manager Nirav Shah ensures to engage me in activities in line with corporate communication. marketing is evolving at a fast pace, and it is imperative to keep up with the developments in the field

Prized Accomplishment(s):

In my last company, initiating webinars at national & internal level is worth mentioning. with my present company, some accomplishments worth mentioning are initiation of employee & client newsletter.

Role Model:

My Role Model is my Dad who hails from a small village. Owing to his inspirations, he made it big in his life. While a typical government employee impression is that of a secured job holder with no worries and no pressures, i have seen my dad excelling in his field and creating a new milestone each day. till date i feel, inspite of having a govt. job which is always secured, he has slogged more than a PVT. job employee to contribute and improve the institution to bring it to greater heights.
I have also been inspired by my manager, Nirav Shah, who has a inspiring learning curve in his career!

The Decisions That Matter

Joining on Marketing profile inspite of a finance background. Marketing is more dynamic and exciting. There are new developments happening each day. Best part about being in this field is you can connect to people internally and externally.

Changes In The Professional Environment:

Professional environment is a relative term especially in terms of team/people you are working with. the immediate team is a definite decider of professional environment created around you. However, considering the dynamics of the external factors like industry and employment scenario, there was a slump in economy way back in 2007 and a stagnancy again now in y2013. in my entire span, i have been in Gujarat, and people here are more amicable and you don't get to see the cut throat professional attitude which you get to see in other metros. I enjoy working in the environment as it is right balance between professionalism and friendliness.

Involvement in the Industry

mentioned earlier: newsletter, webinars