Varsha Katara
Current
General Manager
Education
B.Com
Varsha Katara ’s experience
General Manager
at
Cartridge World MENA
, UAE
November 2007 – Currently Working
Client Relationship & Business Development:
• Developed
relationships with existing customers and visiting potential
customers to prospect for new business and expanding client
base. • Diligently provided customer assistance after sales
included solving customer queries and handling complains,
proactively following the entire process from production till the
delivery of the product to the client. • To develop and grow
franchising business in the MENA region • Achievements- within
a span of 6 months major changes were implemented and 5
franchisees were appointed in contrary to 4 franchisees appointed
in the past 3 years. • Increased revenue generation by
utilising the current set up more effectively. In house training
centre is started utilising the current staff and space which
means we get 75% revenue as opposed to 0 % due to out
sourcing. • Changed in franchisee fees break up package means
an overall extra 40% revenue generation. • Coordinated with
the prospective clients and developed client relationship to
improve sales and achieve organizational
target. • Successfully maintained positive relationships with
clients by providing excellent customer service.
relationships with existing customers and visiting potential
customers to prospect for new business and expanding client
base. • Diligently provided customer assistance after sales
included solving customer queries and handling complains,
proactively following the entire process from production till the
delivery of the product to the client. • To develop and grow
franchising business in the MENA region • Achievements- within
a span of 6 months major changes were implemented and 5
franchisees were appointed in contrary to 4 franchisees appointed
in the past 3 years. • Increased revenue generation by
utilising the current set up more effectively. In house training
centre is started utilising the current staff and space which
means we get 75% revenue as opposed to 0 % due to out
sourcing. • Changed in franchisee fees break up package means
an overall extra 40% revenue generation. • Coordinated with
the prospective clients and developed client relationship to
improve sales and achieve organizational
target. • Successfully maintained positive relationships with
clients by providing excellent customer service.
Marketing Manager at EPSON Middle East , UAE
August 1998 – November 2007
• Successfully managed country wide leadership in Marketing
increasing Brand awareness and Brand equity • Preparation of
annual business plans for Marketing Activities round the
region. • Planning product phase in, product phase out and
product positioning, in line with competitor
products. • Inputs in monthly forecast volumes, and planning
strategies to achieve the same. • Allocating promotional
budget to achieve market share levels, building and controlling
the rebate structure and budget. • Media planning and
buying. • Handling below the line Marketing
budget • Effectively expanded profitable business
relationships, consultative selling, market analysis, client
relations, product development, global sales channels and
marketing communications. • Developed new sales strategies to
penetrate new markets and developed business from new accounts.
• Prospected and approached new accounts, maintained
relationship with current accounts and training all accounts on
chase processes. • Generated revenue by developing market
potential through forecasting, lead generation and closing
sales • Complete development of a fully fledged retail channel
(power retailers). Built strong alliances with
all power retailers • Day to day
monitoring sales and promotions of power retailers, planning
promotions , pricing and product focus with power retailers.
increasing Brand awareness and Brand equity • Preparation of
annual business plans for Marketing Activities round the
region. • Planning product phase in, product phase out and
product positioning, in line with competitor
products. • Inputs in monthly forecast volumes, and planning
strategies to achieve the same. • Allocating promotional
budget to achieve market share levels, building and controlling
the rebate structure and budget. • Media planning and
buying. • Handling below the line Marketing
budget • Effectively expanded profitable business
relationships, consultative selling, market analysis, client
relations, product development, global sales channels and
marketing communications. • Developed new sales strategies to
penetrate new markets and developed business from new accounts.
• Prospected and approached new accounts, maintained
relationship with current accounts and training all accounts on
chase processes. • Generated revenue by developing market
potential through forecasting, lead generation and closing
sales • Complete development of a fully fledged retail channel
(power retailers). Built strong alliances with
all power retailers • Day to day
monitoring sales and promotions of power retailers, planning
promotions , pricing and product focus with power retailers.
Varsha Katara ’s education
B.Com,
National Collage [1994/April]
, Bandra- Mumbai
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