SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.

• SEO Stands for Search Engine Optimization.
• SEO is all about optimizing a web site for Search Engines.
• SEO is the process of designing and developing a web site to rank well in search engine results.
• SEO is to improve the volume and quality of traffic to a web site from search engines.
• SEO is a subset of search engine marketing.
• SEO is the art of ranking in the search engines.
• SEO is marketing by understanding how search algorithms work and what human visitors might search.

If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

How Search Engine Works ?

Search engines perform several activities in order to deliver search results

• Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).

• Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

• Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.

• Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

• Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithm lead to major changes in results relevancy.

SEO techniques are classified into two broad categories:

1. Techniques that search engines recommend as part of good design referred to as White Hat SEO, and

2. Techniques that search engines do not approve and attempt to minimize the effect of referred to as Black Hat or spamdexing.

White Hat SEO:

An SEO tactic, technique or method is considered as White Hat if it follows the followings

• If it conforms to the search engine's guidelines.

• If it does not involves any deception.

• It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.

• It ensures that a Web Page content should have been created for the users and not just for the search engines.

• It ensures the good quality of the web pages

• It ensures the useful content available on the web pages

Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.

Next chapter onward we will put light on White Hap SEO techniques. The WHST are very simple and can be done without investing much cost.

Black Hat or Spamdexing:

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows the followings

• Try to improve rankings that are disapproved of by the search engines and/or involve deception.

• Redirecting users from a page that is built for search engines to one that is more human friendly.

• Redirecting users to a page that was different from the page the search engine ranked.

• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.

• Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.

• Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.

• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing .

• Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages

• Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.

• Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Web Site Domain Name

When you start thinking of doing a business through internet, first thing which you think about is your web site domain name. Before you choose a domain name you should consider the followings:

• Who would be your target audience?

• What you intend to sell to them. Is it a tangible item or just text content?

• What will make your business idea unique or different than everything else that is already on the market?

Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.

Using keywords in your domain name give you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click through rates on search engine listings and paid ads as well as make it easier to Using your keywords in get keyword rich descriptive inbound links.

Avoid buying long, and confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.

Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...

You should be able to say it over the telephone once and the other person should know how to spell it and they should be able to guess about what you sell.

Best Practices for Creating Titles:

Here are some best practices you should follow for creating titles on pages:

• Each page should have a unique title.

• If practical, try to include your Primary Keyword Phrase in every title of every page.

• Begin the title of your home page with your Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.

• Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.

• If you must include your company name, put it at the end of the title.

• Use the best form, plural or singular, for your keywords based on what WordTracker says is searched on more often.

• Don't overdo it - don't repeat your keywords more than 2 - 3 times in the title

• Make sure the <title> tag is the first element in the <head> section of your page - this makes it easier to find by Google.