Funding News: TMRW Bags Rs 437 Crore from ServiceNow to Reinvent Fashion with AI

Company: TMRW

Founders: Launched by Aditya Birla Group

About us: TMRW is a digital-first fashion venture by the Aditya Birla Group, launched in 2022 to acquire and incubate high-potential digital fashion brands. Its portfolio includes youth-focused brands such as Bewakoof, Wrogn, The Indian Garage, and Nobero, catering to Gen-Z and Millennial consumers through direct-to-consumer channels and omni-channel retail networks.

Founded Year: 2022

Office: India

Sector: Fashion / E-commerce / RetailTech

Funding Round: Strategic Investment

Investors: ServiceNow Ventures

TMRW, the digital-first fashion venture launched by the Aditya Birla Group in 2022, is set to raise Rs 437 crore (US$50 million) from ServiceNow Ventures, the investment arm of US-based cloud computing and AI solutions provider ServiceNow.

The investment aims to integrate ServiceNow’s AI technology into TMRW’s operations, enabling faster speed-to-market, sharper product assortments, and enhanced consumer experiences across its omni-channel retail network.

TMRW’s portfolio includes popular youth-focused brands such as Bewakoof, Wrogn, The Indian Garage, and Nobero, targeting Gen-Z and Millennial consumers through direct-to-consumer channels.

Website: https://www.tmrw.in/