Funding News: Krieya Bags Rs 7 crore to Launch Premium Haircare Brand

Startup: Krieya Beauty & Wellness

Founders: Siddharth Sharma

About us: Krieya Beauty & Wellness is a research-driven beauty & personal-care startup focused on crafting premium, science-led products specifically for Indian consumers. The company is developing a brand in the haircare category (along with future skincare and wellness lines), built on extensive consumer trials and a proprietary 'BioPrint' of Indian hair and usage behaviour. 

Founded Year: 2024

Office: Headquartered in India, serving Indian beauty & personal care consumers with D2C and potentially broader distribution 

Sector: Beauty & Personal Care / Premium Haircare / Research-Led D2C

Funding Round: Seed Round

Investors: The seed funding was led by Sauce.vc with co-lead participation from Riverwalk Holdings, and additional participation from Aneesh Sheth (founder of Dr. Sheth’s) among others. 

Krieya has raised approximately Rs 7 crore (about US $788,000) in its initial funding round. The funds will be used to scale its product research & development, build product-capabilities and prepare for the launch of its first brand in Q3 FY26 a premium haircare line tailored to Indian hair-care needs, following six months of product trials involving over 500 consumers. 

Website: Not disclosed

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