Rakesh Thukral, with over two decades of experience in public affairs and strategic communications, has been appointed CEO of Edelman's Asia Pacific operations, succeeding Warren Fernandez.

Rakesh Thukral is the new CEO of Edelman's Asia Pacific (APAC) operations, succeeding Warren Fernandez. Thukral, who previously served as Edelman's APAC Chief Operating Officer (COO) and Managing Director of India, has been integral to the firm's growth and expansion in the region. His appointment is part of a strategic effort to strengthen Edelman's presence in the increasingly competitive APAC market.

Thukral has extensive experience in client engagement and data-driven solutions, making him well-equipped to lead Edelman’s next phase of expansion. Under his leadership, the firm has significantly enhanced its digital offerings and strengthened its market position in key regions such as India, Southeast Asia, and Australia.

One of Thukral's key strengths lies in his deep understanding of the APAC region's political, cultural, and business dynamics. His ability to navigate these complex landscapes has been essential in tailoring Edelman's strategies to address the unique needs of clients in the region. Thukral's appointment comes when businesses are increasingly looking for communications strategies that can help them build trust with their audiences in an era of rapid digital transformation.

Thukral's leadership style is collaborative and inclusive. He strongly focuses on innovation and creates an environment where creativity can thrive. His approach to leadership has earned him respect from his colleagues and clients, as he has consistently demonstrated the ability to lead diverse teams and deliver impactful results. Thukral believes that the key to success in the communications industry is fostering a culture of transparency, trust, and excellence, values that align closely with Edelman's mission.

As CEO of Edelman APAC, Thukral will oversee the firm's operations across the diverse and fast-growing markets in the region. He will work closely with his teams to implement strategies responsive to clients’ needs and the rapid changes in the communication landscape. His leadership will be necessary in ensuring that Edelman remains at the forefront of the industry, helping clients navigate the complexities of the modern business environment.

Thukral's appointment is part of Edelman's broader efforts to strengthen its leadership in key global markets, particularly in APAC. Under his leadership, Edelman is well-positioned to continue growing in the region and expand its role as a trusted advisor to businesses seeking to build deeper, more meaningful relationships with their audiences.