An Indian Origin in American Express's First Sync TV Ad

By siliconindia   |   Thursday, 29 March 2012, 11:31 Hrs
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Bangalore: Aziz Ansari, an Indian-origin American writer and stand-up comedian has huge fan following him, which goes up to more than 1.7 million on Twitter and this is one important factor which made him the foremost choice for American Express’s(a multi-national financial corporation best known for credit card business) First Sync TV Ad.

In the 60-second ad, which was premiered during the ‘’The Daily Show’ yesterday night Ansari gets obsessed with a girl named Jessica whom he meets at a bar and later on tracks her on facebook. The ad intends to market Sync, which Ansari uses in the ad via his Smartphone.

"Because the idea of syncing a card to social networks and having them create value for you is a novel and unique concept, we looked for someone with a unique brand of humor and a unique and big following," said Benjamin Stuart, VP-U.S. advertising and global agency relations for American Express.

Ansari, who holds a graduation in marketing from Leonard N. Stern School of Business at New York University, started his career performing stand-up comedy. He got a place in the "Hot List" of Rolling Stone in the year 2005 and was also honoured with the Jury Award for "Best Standup" at HBO’s U.S Comedy Arts Festival in the year 2006.He was born in South Carolina to Indian immigrants from Tamil Nadu.

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