An Indian Origin in American Express's First Sync TV Ad

By siliconindia   |   Thursday, 29 March 2012, 11:31 Hrs
19
cmt right
21
Comment Right
34
cmt right
5
cmt right
Printer Print Email Email
  bhgfdg

Bangalore: Aziz Ansari, an Indian-origin American writer and stand-up comedian has huge fan following him, which goes up to more than 1.7 million on Twitter and this is one important factor which made him the foremost choice for American Express’s(a multi-national financial corporation best known for credit card business) First Sync TV Ad.

In the 60-second ad, which was premiered during the ‘’The Daily Show’ yesterday night Ansari gets obsessed with a girl named Jessica whom he meets at a bar and later on tracks her on facebook. The ad intends to market Sync, which Ansari uses in the ad via his Smartphone.

"Because the idea of syncing a card to social networks and having them create value for you is a novel and unique concept, we looked for someone with a unique brand of humor and a unique and big following," said Benjamin Stuart, VP-U.S. advertising and global agency relations for American Express.

Ansari, who holds a graduation in marketing from Leonard N. Stern School of Business at New York University, started his career performing stand-up comedy. He got a place in the "Hot List" of Rolling Stone in the year 2005 and was also honoured with the Jury Award for "Best Standup" at HBO’s U.S Comedy Arts Festival in the year 2006.He was born in South Carolina to Indian immigrants from Tamil Nadu.



SPOTLIGHT
Gadgets
Yamaha Music India has launched its first Indian keyboard PSR I500 under the 'Make in India' initi..
Technology
To ensure uninterrupted functioning of the app in areas of low networks, Facebook-owned..
Entertainment
Actor Dhanush, whose last Hindi release was R. Balkis "Shamitabh", may be working in another H..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will ..
Career
Les Roches Global Hospitality Education, a multi-national hospitality management institute, a..
Startup City
With cities growing rapidly and infrastructure not keeping pace, the daunting work com..
Finance
India's tea exports increased by 11.5 per cent to 17.93 million kgs in April this year aga..
Business
Automobile major MG Motors India on Wednesday said that it plans to manufacture electric vehicle E..
Travel
Imagine life being a romantic Bollywood song of the 90's. All those exotic frames punched into one..