Twitter, The New Platform For Stars to Promote Brands
Kolkata: Besides appearing in commercials and other marketing campaigns, Bollywood celebrities have now started using Twitter to promote the brands they endorse, says a new report.
A study of tweets of Bollywood stars by social media analytics firm ‘To The New’ reveals that around 9 per cent of discussions on Twitter by celebrities are based around promoting their own brands.
The ‘Bollywood Twitter Index’ says nearly half of actress and fashionista Sonam Kapoor’s tweets are related to brands she promotes.
Known for her unique sense of style, the 28-year-old Kapoor endorses endless number of brands and products.
The report says around 48 per cent of Sonam’s tweets are related to brands.
Megastar Amitabh Bachchan, who has the largest number of followers on Twitter, also uses the microblogging site to promote brands and about 4 per cent of his tweets are related to brands, points out the study.
Read Also:
