Campaigns through SMS alerts and Google would continue for about three to four months. The expenditure in this regard is expected to be around Rs 1 crore to start with.

The official noted that digital media would be utilised, especially to caution vulnerable sections like youngsters and pensioners from making investments in fraudulent schemes.

The idea to have SMS alerts and to tap the digital media was mooted by Corporate Affairs Minister Sachin Pilot.

Already, the Ministry is carrying out various investor awareness programmes.

Meanwhile, the ministry is planning to analyse data on unpaid and unclaimed money lying with various companies, besides drawing up a list of entities that are non-compliant with such norms. The proposal is aimed at promoting investor education and awareness for growth of corporate sector in the country.

Also, plans are on the anvil for providing a search facility on MCA 21 - the ministry's key portal for stakeholders - whereby investors can obtain details of prosecution cases pending against a company or director.

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