#12 Gates on closed models like Apple: "The integrated approach works well when Steve is at the helm. But it doesn’t mean it will win many rounds in the future."

#11 Jobs on the open model: "Of course, his fragmented model worked, but it didn't make really great products. It produced crappy products."

#12 Jobs on Microsoft today: "They've clearly fallen from their dominance. They’ve become mostly irrelevant ... I don’t think anything will change at Microsoft as long as Ballmer is running it."

#13 Jobs' closing take on Bill Gates: He's a businessman, not a product guy.

"Bill likes to portray himself as a man of the product, but he’s really not. He’s a businessperson. Winning business was more important than making great products. He ended up the wealthiest guy around, and if that was his goal, then he achieved it. But it’s never been my goal, and I wonder, in the end, if it was his goal. I admire him for the company he built—it’s impressive—and I enjoyed working with him. He’s bright and actually has a good sense of humor."

#14 Gates: "The way he does things is just different and I think it’s magical."

#15 After the book came out Gates responded to Jobs ...

"I respect Steve, we got to work together. We spurred each other on, even as competitors. None of [what he said] bothers me at all."

He also said Jobs felt "beleaguered" because Microsoft succeeded selling cheaper products than Apple and, "he felt like he was the good guy and we were the bad guys," but Gates said, it was "very understandable."

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