3. Moms are the Families’ Media Manager: Mothers tended to discover, adopt and manage appropriate content for their children, and establish rules regarding technology at home. Social media was accessed 45 percent more by mothers than the general population. According to the study, Mom had a variety of activities, from meting out the kids’ playlists on YouTube to tapping into social graphs for opinions on products and services, and spends twice as much time online than the average population—66 hours versus 33 hours per month. With all this activity, she makes sure she’s up-to-date about new forms of social media, technology, and how much it could affect children.