Consim’s earlier allegations

This is not the first time Google has been attacked by Consim’s anti-trust claims. In 2009, the company had filed a petition in Madras High Court claiming that Google search displayed links for the competitors of Bharatmatrimony like Shaadi.com and SimplyMarry.com, if someone typed Bharatmatrimony on the search bar. “15 of our brands are trademarked, and yet competitive advertising is allowed around it. If you search for Nike or Microsoft on Google, there is no competitive advertising. People searching for our trademarks know what they are searching for, and Google is the entry point for our sites. It’s not that a search for “Indian Bride” or a generic keyword, but a search for a branded and trademarked keyword,” said Murugavel Janakiraman, CEO of Consim, in his interview to Medianama.